Growth
Saturday Coffee · last 12 months · sample dataActive subscriptions
18,420
↑ 6.2%
New
2,140
this month
Cancelled
1,615
this month
Net starts
+525
↑ 12%
Active subscriptions and subscribers, new and cancelled, and how many billed on schedule.
Built for Retention Agencies
Clarity across your client roster.
Hiro brings each client's email, SMS, subscription and Shopify data together, so your team can report in minutes.
Try Hiro free for 30 days.
All clients
October, month to date · sample data
| Client | Attributed revenue | Pacing to goal |
|---|---|---|
| Trendi Apparel | $411,543 | |
| Clear Skincare | $287,906 | |
| Cool Kicks | $223,636 | |
| Saturday Coffee | $146,281 | |
| Candy Corp. | $104,546 |
Where pacing should be todayBehind goal
Attributed revenue, all clients
$1,173,912
↑ 10.2% vs. last month
Trusted by retention agencies
Integrations
Multi-platform reporting made easy.
Klaviyo, Postscript, Recharge, Skio, Alia and more, connected for every client and synced daily, so the whole roster reports the same way.
Connections
6 clients · all synced today · sample data
| Client | Email and SMS | Store | Subscriptions | Popups |
|---|---|---|---|---|
| TATrendi Apparel |  Klaviyo Attentive |  Shopify |  Recharge |  Alia |
| CSClear Skincare | Klaviyo Postscript | Shopify |  Skio | Alia |
| CKCool Kicks |  Omnisend | Shopify | – | – |
| SCSaturday Coffee | Klaviyo | Shopify |  Loop | Alia |
| CCCandy Corp. |  Sendlane | Shopify |  Stay AI | – |
| HCHearth & Co. | KlaviyoAttentive | Shopify |  Ordergroove | Alia |
Which clients are pacing behind their revenue goal this month?
Two of your clients are behind. At 58% of the month, both are well short of their goal:
| Client | To date | Goal | Pacing |
|---|---|---|---|
| Cool Kicks | $223,636 | $465,000 | 48% |
| Candy Corp. | $104,546 | $255,000 | 41% |
MCP and API
Hiro, in the tools you use.
Ask about any client from Claude, ChatGPT or any MCP-ready tool, in plain English. Or build your own reports and dashboards on the Hiro API. Same numbers as your dashboards, no exports in between.
CClaudeGChatGPT+Any MCP tool{ }REST API
Email and SMS
Know what's working, and why.
Revenue tells you what happened. Hiro shows the creative, timing, attribution and inbox placement that explain why it happened.
Campaign Deep Dive
Go deeper on every campaign.
Stop guessing why one campaign beat another. Everything that explains it is on one screen.
- Creative and subject line next to open, click and revenue
- Products purchased from each campaign, by units and revenue
- First-time and returning buyers, and A/B variants, send by send
Campaign Deep Dive
Trendi Apparel · September · sample data
| Campaign | Open | Click | Revenue |
|---|---|---|---|
| FALL Fall Drop · Early AccessYour first look at fall A/B | 52.4% | 2.9% | $21,480 |
| VIP VIP Sale · 48 hours48 hours, VIPs only. 25% off ends Sunday | — | 4.1% | $18,206 |
| NEW New Arrivals · KnitwearThe knits are back | 49.8% | 2.2% | $12,944 |
Products purchasedNew Arrivals · Knitwear
Cable Sweater96 sold$8,544
Merino Cardigan32 sold$3,520
Ribbed Beanie22 sold$880
First-time vs. returningKnitwear
First-time76 buyers$7,508
Returning55 buyers$5,436
Flow Map
Walk every flow, message by message.
See where each flow earns and where it leaks.
- Triggers, splits and delays laid out as a map
- Numbers and creative on every message
- Compare any two flows, or one flow across periods
Welcome Series
Saturday Coffee · last 90 days · sample data
TriggerSubscribed to list
SplitHas placed an order?
No · 84%Yes · 16%
HELLO
Welcome 1 · 15% offEmail · Welcome to Saturday Coffee
Delivered24,501
Open51.2%
Click4.7%
Revenue$56,340
wait 2 days
BEST
Welcome 2 · Best sellersEmail · What everyone's brewing
Delivered21,088
Open44.6%
Click3.1%
Revenue$23,910
wait 3 days
+ 3 more messages · $31,204
Message Timing
Find the send times that pay.
Build the next send calendar on what actually worked for this client.
- Day of week and hour of day, with change against the prior period
- Static sends and recipient-local sends, separately
- Subject lines ranked by open rate
Campaign Message Timing
Clear Skincare · last quarter · revenue per recipient · sample data
6 AM9 AM12 PM3 PM6 PM9 PM
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Best slot
Thu 9 AM
$0.041 per recipient
Weakest slot
Sat 9 PM
$0.008 per recipient
Sends analysed
379
41.6M recipients
Attribution
One set of rules for every channel.
Set attribution rules per client, and every campaign, flow and channel is credited the same way.
- Attribution settings per client, applied everywhere
- Email, SMS and push revenue side by side
- Attributed revenue against total store revenue
Revenue by channel
Clear Skincare · October, month to date · sample data
| Channel | Attributed revenue | Orders | Share of store revenue |
|---|---|---|---|
| $187,906 | 2,914 | ||
| SMS | $84,312 | 1,388 | |
| Push | $15,688 | 241 |
Total store revenue
$702K
Attributed
$288K
Share attributed
41.0%
Deliverability
Catch inbox problems before revenue drops.
See which inbox provider is struggling, and which sends are to blame.
- Deliverability score with its history
- Bounce, spam and unsubscribe rates by inbox provider
- Campaigns and flows ranked by bounce, spam and unsubscribes, so the biggest offenders stand out
Deliverability
Hearth & Co. · last 30 days · sample data
84Good · down 6 since August
Biggest offenderLast Call · Summer2.6% bounce at Outlook · Sep 10
| Inbox provider | Bounce | Spam | Unsubscribe |
|---|---|---|---|
| Gmail | 0.3% | n/a | 0.21% |
| Yahoo | 0.6% | 0.04% | 0.29% |
| Outlook | 1.4% | 0.07% | 0.48% |
| Apple | 0.2% | 0.01% | 0.17% |
Gmail doesn't report spam complaints.
Retention Suite
From first order to favorite brand.
Follow the customer journey past the first order, and see which campaigns and flows keep them coming back.
- Repurchase within 1, 3, 6 and 12 months
- Average days to the second order
- Attributed and unattributed returns side by side
- Champions, loyal, at risk and inactive, with the counts moving between them
- Marketing-attributed movement, and the campaigns behind it
- Push segments to Klaviyo to act on them
- Median days between orders, attributed and unattributed
- Reorders by days since the prior order
- Winbacks: which flows recover lapsed customers
- First, second and third purchase, by product, variant or type
- Retention and repeat rate by product
- Filter by keyword to follow one line or collection
1st → 2nd purchase by first-order month
Cool Kicks · sample data
Repurchased within 12m
27.4%
↑ 2.1 pts
Avg days to 2nd order
117
↓ 9 days
Attributed to marketing
58%
of returning buyers
| Cohort | Buyers | 1m | 3m | 6m | 12m |
|---|---|---|---|---|---|
| Mar 2025 | 19,832 | 8.8% | 16.5% | 22.3% | 29.1% |
| Jun 2025 | 40,198 | 6.5% | 11.4% | 21.2% | 27.8% |
| Sep 2025 | 18,253 | 8.4% | 18.2% | 23.9% | 31.4% |
| Dec 2025 | 21,455 | 5.0% | 8.4% | 13.2% | — |
| Mar 2026 | 16,413 | 5.8% | 11.4% | — | — |
| Jun 2026 | 12,143 | 7.4% | — | — | — |
RFM movement
Trendi Apparel · this quarter vs last · sample data
| Segment | Customers | Net change |
|---|---|---|
| Champions | 94,806 | ↓ 1,283 |
| Loyal | 55,462 | ↓ 12,224 |
| Needs attention | 280,932 | ↑ 22,399 |
| At risk | 170,431 | ↓ 8,940 |
| Inactive | 852,603 | ↑ 66,672 |
Biggest moves this quarter
At risk→Loyal4,20130% attributed
Inactive→Reactivated4,96628% attributed
Needs attention→Champion6,27731% attributed
Time Between Orders
Hearth & Co. · last 12 months · sample data
All reorders
119 days
median gap
After a campaign or flow
94 days
25 days sooner
On their own
131 days
median gap
0–30 d12,928
30–6010,381
60–9010,242
90–12012,730
120–1807,973
180–3609,380
360+16,150
After a campaign or flowOn their own
Product Purchase Paths
Clear Skincare · top paths · sample data
18,990 customers started with Daily Cleanser · 1,075 bought it again · 288 moved to Vitamin C Serum
SubscriptionsNew
Subscriptions, next to the marketing that grows them.
Connect each client's subscription platform and see who subscribes, who stays, what they're worth, and which campaigns and flows brought them in.
RechargeSkioLoopStay AIOrdergrooveMarketing performance
New subscription charges · SeptemberTop flowPost-purchase · Subscribe & save
Top campaignFall Roast · 20% off your first box
New subscriptions, recurring charges and one-time add-ons, credited to the channels, campaigns and flows behind them.
Churn
Subscribers who started last year1m 4.1%3m 10.6%6m 19.8%12m 31.2%
Time to churn, churn by start month and by product, so you see which offers keep subscribers.
Subscription LTV
12-month value by starting productWhat a subscription is worth after 1, 3, 6 and 12 months, by start month and by product.
One-time to subscriber
First-time buyers, last 12 months9.6%of one-time buyers subscribed within a year
Average days to subscribe41
Best first productSampler Trio
Which one-time purchases turn customers into subscribers, and how fast.
Product trends
The products gaining and losing subscribers versus the previous period, and the top one-time add-ons on subscription orders.
Most new startsHouse Blend↑ 312 starts
Fastest growingCold Brew Pack↑ 188 starts
Most new cancelsDecaf Club↑ 94 cancels
Top add-onCeramic Pour-Over1,204 orders
For Your Whole Team
Built for every seat at the agency.
Account managers
Client-ready in minutes.
The same numbers, delivered the way each client likes them: a branded deck, a live dashboard, or an update in the Slack channel you share.
Leadership and ops
Know which accounts need attention.
One view across the roster that surfaces the clients behind goal, slipping or at risk, so you step in before the client asks.
TATrendi ApparelOn track
CSClear SkincareOn track
CKCool KicksRevenue down 18%
SCSaturday CoffeeOn track
CCCandy Corp.Behind goal · 41%
HCHearth & Co.Bounce rate 1.4%
Copywriters and designers
See what's resonating.
The creatives, subject lines and send times that perform, ranked across every client, so the next brief starts from what works.
FALL$21,480$0.38 / recipient
VIP$18,206$0.47 / recipient
NEW$12,944$0.22 / recipient
Last call: 20% off ends tonight48.2% open
The fall edit is here41.7% open
Our Story
Built by an agency, for agencies.
We ran our own retention marketing agency, so we know what client reporting takes.
Hiro started as the tool our own team needed: every client in one place, numbers we could stand behind, and reports that didn't eat the week. It has grown with the agencies that use it.
We ship fast. Expect new features weekly, not quarterly.
Who is Hiro for?
Retention marketing agencies that run email, SMS and subscription programs for ecommerce brands, and want every client's numbers in one place.
How is pricing set?
Plans are priced by the number of client accounts you connect. Book a demo and we'll quote for your roster.
Which platforms do you connect to?
Klaviyo, Attentive, Postscript, Omnisend, Sendlane and Shopify, Recharge, Skio, Loop, Stay AI and Ordergroove for subscriptions, and Alia for popups.
Can my clients see their own numbers?
Yes. Share dashboards and reports with clients under your agency's branding, and send scheduled updates to their Slack.
Can I use Hiro from Claude, ChatGPT or my own tools?
Yes. Connect Hiro to Claude, ChatGPT or any MCP-ready tool and ask about any client in plain English. For your own reports and tools, the Hiro API returns the same numbers your dashboards show.
Is there a free trial?
Yes. Try Hiro free for 30 days. We'll help you connect your first clients.
Get Started
Ready to see your clients in Hiro?
Book a demo and we'll walk you through Hiro and set up your free trial.